Firefly has unveiled its new fleet of Boeing 737-400 aircraft on 26 March 2011, at the Sultan Ismail International Airport.
Commenting on the effect for the airline’s fleet, managing director Eddy Leong remarked, “With Johor being designated as Firefly’s southern hub for the 737-400 operations, Firefly’s East Malaysia connections will be a precursor to further its expansion into more regional routes. Johor is a significant hub for Firefly to tap into as our target market will now expand to mass passengers from the southern region, Singapore, Batam and transit passengers in East Malaysia.
“Firefly’s Southern hub routes will increase accessibility to tourists and business travellers to the commercial development of Iskandar Malaysia, a state project under the supervision of IRDA,” Leong added.
Photo shows (l-r): En Ismail Ibrahim, chief executive of Iskandar Regional Development Authority (IRDA); Yg.Bhg Tan Sri Dr Mohd Munir Abdul Majid, chairman of Malaysia Airlines; Yg.Bhg Dato’ Eddy Leong, managing director of Firefly; and En Shahrull Allam, deputy chief executive officer of Senai Airports, flanked by cabin crew.